MobileAccording to the U.S. Census Bureau report titled “Statistical Abstract of the United States: 2007,”Americans will spend nearly 10 hours a day watching televisioPublish Postn, surfing the Internet, reading books, newspapers and magazines, and listening to music this year; increasing the number of hours each month using wireless devices to interact with their worlds.
It’s projected that in the next three years, 1 billion new mobile subscribers will join the current base of 2.8 billion, according to Pyramid Research's “The Next Billion: How Emerging Markets Are Shaping the Mobile Industry" report.
With the universal adoption of mobile devices into consumer lifestyles, mobile marketing becomes a made-to-order opportunity for creating substantial revenue outside of traditional media channels.
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