Sales Enablement Survey - Understanding Sales Enablement Engineering

Sales Enablement Engineering is the process of analyzing more than five dozen "points of contact"

Sales Enablement Engineering is the process of analyzing more than five dozen "points of contact" (sometimes referred to as touch points) where a prospect or customer engages your company directly or indirectly, and assessing whether the "mini-commercial" your customer experiences at each point enables-or disables-the sales process. Sales Enablement Engineering (SEE) is a valuable exercise for companies of every size. It's objective is to strengthen the points of enablement, and correct the points of disablement.


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