Web Engage Labs - Mixing Web Sites With Soap and Water

Here's a story with an anecdotal marketing lesson for business owners. Spring begins the time of year when homeowners turn their attention to exterior home improvements, roof repair, painting, pressure washing and miscellaneous yard and landscaping plans that percolated during the winter months. In the Pacific Northwest where I live, May is always an "iffy" month for painting your house because we're still contending with the reliable spring rains.

Last week a neighbor seized on a window of predicted sunshine and their painting contractor arrived with three trucks and two trailers%u2026 more specifically: an immaculate, black Cadillac Escalade hitched to an immaculate, snow-white utility trailer; one snow-white, late-model Dodge and snow-white trailer; and another snow-white, late-model Dodge.

All white rolling stock except for the command vehicle. Five units; each pristine and clean.

You can have a premium-grade Web presence for the front end of your business, but if what shows up at the customer site is sloppy and poorly maintained, you're inadvertently disabling your sales process in an incalculable way. Don't let it happen. Twenty bucks a week to keep a rolling mini-commercial showing bright and shiny is twenty bucks well invested as good advertising and promotion.

I'm calling the Cadillac Company first next week for painting quotes. Companies Two and Three are already at a disadvantage unless their rigs are super clean.

Web engage Labs energizing your marketing sales and technology to increase relevance, remarkability and results. A Corporate and customer collaborating is fundamental to increase top line revenues and improving bottom line results and mobile marketing is proving to be a far more direct, high impact way of reaching a base than traditional marketing mediums.