Thursday, June 5, 2008

PARTNERING


In a recent survey of executives, 52% stated "Merger or Acquisition" as the better approach to meeting their growth objectives, 42% stated "Organic Growth," and only 6% selected the utilization of both approaches.

What's the best option, what will your company implement in 2008, and what are the best practices in both areas?

At a strategic level, which do you see as the better approach to meeting your growth objectives?

- Small vendors: Find yourself a dance partner (or two).
- Large Vendors: Consider a shopping initiative

These partnerships will need to be more than loose affiliations and cross-sell agreements. Strategists must define a plan that starts with identifying complementary technologies and companies.

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